Prosper Survey Shows 91% Lean Green

SAN FRANCISCO--(BUSINESS WIRE)--Prosper, America’s largest people-to-people lending marketplace with over 650,000 members and $130 million in funded loans, recently conducted a survey of US consumers located in major metropolitan regions.1 According to the survey, consumers have a strong desire to implement energy-saving home improvements, but stated that they are deterred by the costly nature of these projects.

The vast majority of respondents (91%) care about conserving natural resources, but 75% indicated that they are deterred from implementing energy-saving home improvements, such as purchasing energy-efficient appliances, insulation or solar energy panels, due to high costs of implementation. A separate survey of Prosper’s lender community found that 93% of respondents would consider bidding on a borrower’s loan listing for the purpose of supporting a green project.2

“In an increasingly environmentally-conscious world, US consumers should be able to adopt an eco-friendly lifestyle in an affordable way,” said Chris Larsen, co-founder and CEO of Prosper. “With the largest online community of individual lenders and attractive credit quality borrowers, Prosper offers eco-conscious Americans an effective way to meet their like-minded peers and fund green projects.”

To access complete survey results, please visit http://blog.prosper.com/2008/04/22/it-aint-easy-going-green/