Solar Energy Initiatives Inc. Provides Operational Update

PONTE VEDRA BEACH, Fla.--(BUSINESS WIRE)--Solar Energy Initiatives, Inc. (OTCBB:SNRY) today announced that it is experiencing an increase of approximately 10 times its average monthly Dealer enrollment inquiries. The Company’s recently launched “RENEW THE NATION” campaign has directly increased the prospective enrollment in the Company’s Solar University, a leading Dealer certification program. The grassroots movement which began on February 18th has also led to significant increase in website traffic. In addition, Solar Energy increased its current pipeline of projects to over $60 million in revenue. The Company believes it will close on approximately 50% of this pipeline in the next 12 months.

David Fann, CEO said, “We are pleased with the initial reception of the “RENEW THE NATION” campaign based on the early results of dealer training inquiries. The increase in prospective dealers will allow us to accelerate the growth of qualified solar representatives, expand our market outreach and increase revenues. The increased awareness we are receiving will allow us to reach our primary goal of increasing shareholder value.”

2010 PROJECTED RUN RATE OF $21 Million

Solar Energy Initiatives’ transition year includes a number of business milestones;

* Successfully transitioned from development stage company to fully operational solar enterprise in one of the fastest growing industries worldwide,
* Current monthly revenue is at an annual sales rate of $6M and expected to reach an annual rate of $21M by the end of 2010,
* Acquired the solarenergy.com, the most visited solar website in the World, currently receiving over 350,000 “hits” per month, as well as its business name Solar Energy, Inc.,
* The Company generated revenues from the sale of solar products to its network of 50+ dealers and the addition of new dealers and Solar University training,
* Established agreement to utilize the equipment of BP Solar, a division of British Petroleum (NYSE: BP) and GE Solar, a division of General Electric (NYSE: GE) and leading off-shore Asian suppliers as it accelerates its integration strategy, the next growth segment of the Solar Industry
* Successful launch of the “Renew the Nation” grassroots campaign

Prior to the “RENEW THE NATION” campaign, the Company’s website www.solarenergy.com was generating approximately 50 dealer inquiries per month. After one month of the campaign, the Company is on course for approximately 500 inquiries per month. With the increased dealer interest, management believes this will enable the company to reach its target of 100 dealers in 2009 and 300 in 2010.

The Company’s dealer network has access to BP Solar (NYSE: BP) and GE Solar (NYSE: GE) equipment via its distribution agreements. While Solar Energy does not compete directly with industry giants such as First Solar (NASDAQ:FSLR), Kyocera (NYSE:KYO), Sanyo (OTC:SANYY) or Suntech (NYSE:STP), as a system integrator, it provides exciting and practical solutions to businesses and individuals worldwide that understand the value of solar power.