Arista Power Retains The Equity Group to Provide Investor Relations Services

ROCHESTER, N.Y., Jan. 30, 2012 /PRNewswire/ -- Arista Power, Inc. ("Arista Power" or the "Company") (OTCBB: ASPW), a manufacturer, designer and integrator of renewable energy generation, management and distribution systems, today announced that it has retained The Equity Group Inc. to provide investor relations services.  Founded in 1974, The Equity Group is a full service, New York-based investor relations and financial communications firm specializing in micro-through mid-cap public companies.

Cherrie Mahon, Vice President of Investor Relations and Corporate Communications for Arista Power, said, "Adding depth to our investor relations program will be essential for us going forward as we look to expand our outreach this year.  While we continue to focus on executing our operating plan in what is a very promising time for our business, we also look forward to our partnership with The Equity Group to get our message out to a broader investing audience.  We believe The Equity Group and its network of contacts will be a valuable adjunct to our ongoing in-house investor relations activities as we move forward with our growth strategy."

William A. Schmitz, Chief Executive Officer of Arista Power, stated, "We feel that Arista Power is in a strong position to capitalize on the public and government's expanding need for alternative methods of power.  Following our recently announced U.S. Army contract to be the prime contractor for the development of a new Intelligent Micro-Grid, we believe this is an appropriate time to take a proactive approach to the investment community.  The Equity Group has a solid, long-term track record as a respected, experienced, results-driven investor relations firm and we are delighted that they will assist us in communicating the Company's accomplishments, strategy and outlook to a larger and more diverse group of investment professionals."